In 2013, Imbibe Magazine launched Negroni Week, a celebration of one of the world’s great cocktails and an effort to raise money for charitable causes. Now in its fifth year, Imbibe has teamed up with Campari to present Negroni Week 2017. From June 5th to the 11th, bars around the world took part.
In 2013 when Negroni Week first launched there were around 100 participating bars. 2016 saw Negroni Week expand significantly with over 60 countries signing up, including the USA, Canada, Italy, Germany, Australia, New Zealand, Thailand and Singapore. Last year Negroni week in Thailand saw 51 bars participating and this year it was bigger than ever.
Independent Wine & Spirit (Thailand) Company Limited and Bangkok’s Vogue Lounge kicked off the Negroni Week festivities in Thailand with a Negroni Week Launch Party on June 5th. Proceeds from the event were donated to the renowned Chaipattana Foundation.
His Majesty King Bhumibol Adulyadej granted an initiative for the establishment of the “Chaipattana Foundation,” of which he acted as the Honorary President. He also appointed Her Royal Highness Princess Maha Chakri Sirindhorn to be the Executive Chairperson. Due to regulatory requirements and budget constraints faced by government agencies, His Majesty envisaged a foundation that would serve to provide prompt, timely and necessary responses to problems affecting the Thai people through various development projects.
Official Negroni Recipe
Now a globally consumed contemporary classic cocktail, the prestigious IBA Official Drink List states Campari as one of the main ingredients.
- 3 cl. Campari
- 3 cl. Gin
- 3 cl. Sweet Red Vermouth
- Pour all ingredients directly into old-fashioned glass filled with ice
- Stir gently
- Garnish with half an orange slice