In the luminous waters that lap Thailand’s coastlines, a new era of maritime sophistication is quietly taking shape. The Kingdom’s yachting scene—once the preserve of intrepid sailors and seasoned expatriates—has matured into a world-class destination, celebrated for its turquoise seas, secluded anchorages, and a burgeoning culture of refined adventure.
Stretching from the dramatic limestone silhouettes of the Andaman to the tranquil, sun-drenched bays of the Gulf of Thailand, these waters now attract a discerning, international clientele. Here, yachting is not simply a pastime, but a seamless extension of the luxury lifestyle: a pursuit defined by craftsmanship, exclusivity, and the thrill of discovery.
A New Standard of Excellence
Amidst this vibrant setting, Primus Marine has emerged as an influential force. Representing an enviable portfolio of esteemed marques—Beneteau Yachts, Aquila Boats, and Excess Catamarans—the company curates more than just vessels; it orchestrates the very essence of modern seafaring elegance.
Beneteau Yachts, with their unmistakable French heritage, are prized for their harmonious blend of design purity and technical innovation. Whether gliding through island-dotted archipelagos or embarking on extended bluewater passages, Beneteau owners find themselves at the intersection of performance and artistry.
Aquila Boats, meanwhile, have redefined the power catamaran landscape. Known for their broad, sunlit decks and unwavering stability, Aquila’s offerings are ideally suited to Thailand’s kaleidoscopic coastline and convivial boating culture. Each journey, whether a spirited island hop or a family sojourn, is elevated by thoughtful layouts and a sense of boundless possibility.
For those who prefer the thrill of the unconventional, Excess Catamarans represent a bold stride forward. With their striking silhouettes and responsive handling, these yachts attract a new generation of sailors—individuals for whom exhilaration and comfort need never be mutually exclusive.
A Destination in Demand
Thailand’s yachting allure is as deep as its waters. As the region’s tourism infrastructure continues to flourish, so too does the appetite for marine pursuits among both international visitors and the Kingdom’s affluent residents. “Having recently sold every type of boat from small sailing yachts to superyachts over 40 metres, it is clear to see that Thailand has a demand for a broad spectrum of boating,” observes Howard Prime, CEO of Primus Marine. “With our office representation in Phuket, Pattaya and Bangkok, my whole team is well placed to support all types of customers, whatever their location within the Kingdom.”
This robust demand is matched by the country’s commitment to excellence in marine infrastructure. State-of-the-art marinas, from the cosmopolitan bustle of Pattaya to the idyllic shores of Phuket, offer impeccable facilities and technical services on par with the world’s great yachting capitals. Yachts of every stripe, from sleek day cruisers to majestic superyachts, find a home in Thailand’s well-appointed harbours.
Service Without Compromise
A defining feature of the yachting lifestyle is the assurance that comes with meticulous maintenance and expert support. Here again, Primus Marine’s approach is both comprehensive and personal. “We are heavily investing in aftersales in Ocean Marina, Pattaya, and also in Boat Lagoon, Phuket, where we are centrally located on the island and can assist any owner at any marina locally,” shares Prime. For yacht owners, this means peace of mind—knowing that every journey, whether a leisurely coastal jaunt or an ambitious passage, is underpinned by unwavering service and technical mastery.
Cultivating the Next Generation
Primus Marine’s commitment extends beyond the vessels themselves. The company is widely regarded as a leader in sailing education, offering comprehensive tuition led by certified instructors. Novices and seasoned mariners alike benefit from tailored courses that emphasize safety, confidence, and navigational skill—all set against the spectacular backdrop of Thailand’s coastal waters. For many, the journey begins not with a purchase, but with the exhilaration of learning to command wind and wave.
Legacy on the Horizon
Thailand’s evolution as a premier yachting destination is inseparable from the vision and expertise of those who navigate its waters. In Primus Marine, the Kingdom has found not just a purveyor of luxury yachts, but a steward of marine culture, bridging international excellence with local knowledge and hospitality.
For the discerning few, each voyage in Thailand is more than a journey—it is an immersion in beauty, heritage, and the spirit of adventure. With the right vessel and the right guide, every horizon becomes an invitation, and every passage, a story worth telling.