According to international property consultant JLL, luxury senior housing developments in Thailand’s resort destinations are growing in number to cater to the ageing baby boomer generation. These developments are mainly targeting foreigners and affluent Thais. “The luxury senior housing market in Thailand remains relatively small but has a strong potential to grow,” says Suphin Mechuchep, Managing Director of JLL.

Khun Suphn went on to explain that a nice living environment, competitive cost of living and more affordable high quality nursing care have made Thailand an ideal home for senior people from developed economies. These include both independent living retirees and aged members in families that trust their parents would receive better care here.

“In an increasingly modern Thai society, there is a growing number of affluent Thai baby boomers planning for active ageing without relying on assistance from their family members on retirement. This will translate into demand for senior homes in the future,” she adds.

Dexter Norville, Director of Property and Asset Management at JLL. Had this to say “While several Thai developers have realized a potential growth in demand from both foreigners and Thais for luxury retirement homes in Thailand, the lack of knowhow to develop, operate, manage and market senior housing estate is a big challenge.” He believes that there remains a lot of room for the luxury senior housing market to grow in Thailand and good potential would be for local developers to form joint ventures with international specialists in this market.

One Thai company that has done exactly that is Sansara. Based in Bangkok, Sansara has recently opened their new active retirement community on 14.5 rai of land that abuts the highly acclaimed PGA Black Mountain Golf Course in the Royal Resort city of Hua Hin. They have partnered with the Australian company IMG Group who own and manage twenty active retirement centers in Australia as well as in Malaysia, the Philippines, Singapore, Indonesia India and China. Sansara and IMG have worked closely together since the projects inception. IMG has assisted in defining the services and facilities, have helped with the sales and marketing efforts, the operational implementation and will continue with ongoing operational management.

Sansara offers villas and apartments. Their golf course view pool villas feature two bedrooms and a study with approximately 256 to 277 sqm’s of living space. Their luxury apartments are two bedrooms or two bedrooms and a study ranging in size from 117 to 143 sqm’s in size.

Thailand is famed for its incredible levels of service. Sansara is taking this further by ensuring your every need is met in a luxury hotel style environment. It is quite common now to hear that this development or that development offers “5 Star Service” and Sansara claims the same, however they have backed up that claim by bringing on Mr. Hans Van Steertegem as their general manager. Hans career spans over 3 decades of delivering only the very best service in some of the most prestigious hotels and resorts around the globe.

In line with the 5 Star lifestyle, Sansara owners enjoy incredible services, such as their Airport VIP Meet and Greet. A VIP Meet and Greet representative will be waiting for you as you disembark from your flight. They will guide you through a fast-track immigration counter, assist with luggage collection, whisk you through customs, and bring you to Sansara in a private car. This service is available to Sansara Residents up to twice per year. Each villa or apartment lease comes with two free rounds of golf at Black Mountain Golf Course each week (weekdays), leaving only the cart fee (unless you prefer to walk) and the caddy fee to be paid. Each villa or apartment lease comes with two free massage treatments each week. Two times each week Sansara’s Housekeeping team will clean your home at a time convenient for you. You will have free shuttle by golf cart to the Black Mountain Golf Club and by van to and from Hua Hin’s town center.

For those Residents who have a need for it, Sansara provides access to personal assistance services. For a nominal fee a team member can help with light house tasks, personal assistance, preparing meals, shopping, or driving.

At Sansara Hua Hin they want to assist their Residents in living a healthy lifestyle. Their team will provide wellness activities which can include: Yoga and Tai Chi classes, Meditation and relaxation techniques, Aqua aerobics classes, Circuit training and fitness classes, hiking and trekking as well as a host of other activities. Furthering the wellness focus, Sansara provides a free annual health check and offers preferential rates for health insurance and medical services with savings up to 25%. Each home at Sansara is equipped with an INS LifeGuard SmartHome IPD unit, a unique, patented system that puts Personal Emergency Response, TeleHealth and Home Automation right at your fingertips.

But it’s not just about health, Sansara is also about a sense of community, getting to know your neighbors. The Sansara Team will organize a host of activities, guided by the Residents preferences.

If you have friends or family coming to visit, Sansara has guest suites available, conveniently located within the Sansara community. Each villa or apartment is entitled to make use of these facilities 3 nights each year free of charge, with remaining nights charged at discounted rates.

Sansara has been designed in such a way that home ownership is about as stress free as it can be. They take care of all your maintenance, both outside and inside your home. Living at Sansara truly means all these small things remain small things and seamlessly happen behind the scenes.

Additionally, they make home ownership and selling your home incredibly easy with two different purchase options. You can have a lifetime lease with a guaranteed refund of your purchase price at any time after your third year of ownership. You’ll never have to worry about reselling your property or managing transfers. Sansara also gives you the option of a lifetime lease with a shared capital gain when you choose to sell. Either option is completely up to you.

Sansara rethinks how living should be. They believe it is the people and the place that makes the home. Their focus is on providing luxurious accommodation, a thriving community and full-service hospitality. They understand it is the little details that make the difference in terms of comfort, ease and aesthetics. For more information contact HOT Hua Hin Property at 084 387 5699 or email


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