Good things come to those who wait!
Joachim and Matt have announced the grand opening for their brand new furniture shop “Urban Living Furniture” on Phetkasem Road, Soi 38. It is conveniently located right next to the shopping village named Plearn Wan, a popular Hua Hin sightseeing attraction for visitor and locals alike.
You may recall that Joachim and Matt were planning on buying Homeless Furniture but in the end saw the deal fall through at the last minute. Notwithstanding this failure, Joachim and Matt didn’t give up their plans of running their own furniture shop in Hua Hin and after a long search for an ideal location and countless hours of planning to set up their business concept, they have now reached their goal and will soon be welcoming retail and wholesale customers to visit their shop. A multi-functional company website is currently under construction and shall go live in the course of this next month.
But what will Urban Living Furniture actually stand for? Let’s start with its slogan “Anything but Ordinary”. It refers to a furniture range comprising of trendy, modern to contemporary home and outdoor furniture with an “urban” lifestyle appeal. In terms of quality, the owners pride themselves on having contracted suppliers that focus on quality rather than quantity, allowing them to pay attention to details and monitor tight quality control protocols. And last but not least, the design: the business partners researched the local furniture offers carefully and identified a niche for furniture styles that are best labeled as ‘Scandinavian’. It stands for innovative, minimalistic, stylish and solid elegance that will give a home a distinct and tasteful ambience of modern urbanity.
Joachim and Matt have also high ambitions to establish their business as an integrated furniture solution provider. To distinguish themselves from a common business practice of some of its competitors, who are just buying furniture and hoping for a sale when a customer walks in or calls, Joachim and Matt have developed a distinct marketing strategy primarily for residential property developers. However it also caters to restaurants, bars and boutique hotel owners that is based on “value building blocks” from conception to installation of an interior design for a particular project. The feedback from pre-marketing meetings with property developers was quite positive and encouraging.
Unless a customer has already made a purchasing decision, retail customers shall be assisted in making the best choices for their homes, whether it is a condo or a house. Matt is prepared to help selecting the furniture style, fabric or color that blends into your home and meets your individual preferences. To achieve that Matt is also prepared to visit your home and to provide ideas for creating a new home ambience.
We are confident that with a fresh, modern and stylish selection of furniture Joachim and Matt will succeed in their plans to establish a furniture business that is truly “Anything but Ordinary”!
Personal profiles:
Joachim is a German national and has a long career as an international corporate finance banker. Joachim said that he feels blessed as he spent a great part of his career and life outside of Germany in metropolitan cities like London, Amsterdam, New York, Sydney and Hong Kong. These job assignments provided him with the opportunity to learn about different cultures, lifestyles and trends that he now can capitalize on when serving the international community of Hua Hin. Joachim also said that with each move to a new home he had to newly assort his furniture which is probably the reason why he developed a strong personal interest in furniture arrangements.
Matt on the other hand is a Thai national and started off as a banker. After a few years in the job he however decided to quit his job to go to Sydney to improve his English skills and to study marketing and tourism. As fate willed, it was in Sydney where Matt and Joachim met and became friends. And when Matt told Joachim of his dream to exploit in interior design Joachim encouraged Matt to join him on his next assignment to Hong Kong where he joined renowned Raffles Design Institute of Singapore to complete a 2 1/2-year study in interior design. And so it happened and Matt was awarded the Advanced Diploma by the RCHE of Singapore. He then started an internship with Hansar Hotel in Bangkok where he was part of the internal design team and participated in several renovation projects.