From January 9-12, 2025, the azure waters of Phuket Yacht Haven Marina transformed into a vibrant canvas of maritime luxury as the Thailand International Boat Show (TIBS) unfolded—not merely an event, but a revolution in nautical excellence.
As the sun danced across gleaming hulls and international visitors mingled, TIBS 2025 emerged as a watershed moment for Southeast Asian marine tourism. The event wasn’t just impressive—it was transformative. With 59 vessels, 42 exhibitors, and a remarkable 62% surge in attendance, the show transcended traditional maritime exhibitions.
Thai Prime Minister Ms. Paetongtarn Shinawatra’s opening address symbolized more than a ceremonial gesture; it was a declaration of Thailand’s maritime ambition. Each vessel represented a story of innovation, craftsmanship, and unbridled luxury, painting a vivid picture of the region’s potential.
With a strong lineup of premium brands, the exhibitor section was a major draw. Among the standout companies was Primus Marine. “As a new dealer, we were happy that we were able to put on display 6 boats, which were the Aquila 32, Aquila 44, the Antares 11 Flybridge, GT32, Oceanis 40.1, and the Grand Trawler 62. Positioned at the end of the dock, overlooking the marina, many sailors appreciated seeing a sailboat brand represented and we have received the first enquiries for Excess catamarans, which we are newly appointed dealers for Thailand.,” said Howard Prime, Director of Primus Marine.
Northrop & Johnson Asia Pacific turned heads with their presentation of the 36M Power Catamaran SpaceCat, which quickly became one of the show’s most talked-about vessels. The catamaran’s sleek design and spacious layout appealed to potential charter clients. “We’ve already received several charter requests following the show,” said Lies Sol, Charter Manager at Northrop & Johnson.
The technological innovations were particularly striking. Silent Yachts unveiled their latest solar-powered catamaran, the Silent 60, featuring revolutionary photovoltaic technology that promises zero-emission cruising. VDH Naval Architects showcased their groundbreaking hydrodynamic hull designs, reducing fuel consumption by an unprecedented 35% compared to traditional yacht configurations.
Economic projections painted an equally compelling picture. The Thai Marine Business Association reported that TIBS 2025 was positioned to generate an estimated 1.4 billion baht in direct and indirect economic impact. “This isn’t just about boat sales,” explained Dr. Somchai Rungruangsilp, the association’s chief economist. “It’s about creating an entire ecosystem of maritime innovation and tourism.”
TIBS 2025 was brilliantly conceived as more than a boat show—it was a holistic lifestyle experience. The Churchill Cigar Lounge became a social nucleus where visitors watched skilled Thai artisans hand-rolling local tobacco, symbolizing a perfect fusion of traditional craftsmanship and modern sophistication.
The accompanying Thailand Yachting Conference added intellectual depth to the spectacle. Held on January 8, this pre-show gathering drew over 150 industry professionals who engaged in critical dialogues about sustainability, workforce development, and regional collaboration.
Environmental consciousness resonated throughout the event. Dr. Chantinee Boonchai led compelling presentations on marine conservation, while panel discussions explored practical strategies for reducing the industry’s ecological footprint. The Marine Ecology Foundation unveiled a groundbreaking marine habitat restoration project, promising to replant 50,000 square meters of coral reefs across Andaman coastlines.
Luxury brands found unprecedented synergy at the event. Brands like Hublot and Richard Mille created exclusive maritime-themed limited editions, while high-end automotive manufacturers like Porsche Design explored maritime crossover markets. The collaborations suggested a growing convergence between luxury marine experiences and broader lifestyle markets.
Family-friendly elements ensured the show’s universal appeal. Children’s Day on January 11 featured face painting, entertainment, and the UWC Children Skiff Regatta, where young sailors demonstrated remarkable skills. This approach transformed the exhibition from a trade show into a community celebration.
Networking opportunities were abundant and organic. The VIP Lounge aboard the superyacht Lady Eileen II and the Exhibitors and Captain’s Lounge on Free Bird facilitated connections that transcended traditional business interactions. Industry leaders, potential clients, and maritime enthusiasts converged against a backdrop of spectacular vessels and mesmerizing sunsets.
Regional collaboration emerged as a powerful narrative. Discussions around the Indonesia-Malaysia-Thailand Growth Triangle (IMT-GT) initiative highlighted a new era of maritime cooperation—not just about individual national interests, but creating an interconnected, dynamic marine ecosystem.
Crew welfare received unprecedented attention. Georgia Allen from ISWAN introduced the YachtCrewHelp program, emphasizing that behind every magnificent vessel are human stories deserving recognition and support.
The diversity of exhibitors told a remarkable story of global maritime innovation. From established brands like Simpson Marine to emerging players like Primus Marine, the show represented a microcosm of the industry’s dynamic evolution.
As the farewell party’s final notes faded and golden rays painted the marina, one sentiment resonated deeply: The 2025 Thailand International Boat Show was more than an event. It was a vision of the future—where luxury meets responsibility, technology embraces tradition, and maritime excellence knows no boundaries.
David Hayes, Chairman of JAND Group, captured this spirit perfectly: “This isn’t just about putting on a show—it’s about creating a platform for real growth and collaboration.”
For those who missed TIBS 2025, start planning for 2026. Something extraordinary is on the horizon.