From the shores of Dorset to the bays of Phuket — Britain’s finest flybridge yacht has arrived in Thailand
There are moments in the evolution of any great brand when a single vessel redefines what is thought possible. For Sunseeker, that moment arrived when the 90 Ocean was unveiled at the Cannes Boat Show in 2021 — and the yachting world collectively reconsidered its expectations of what a 90-foot production yacht could be. Four years on, with a brand-new 2025 example now available in Phuket, Thailand’s most discerning buyers have the opportunity to acquire one of the most celebrated motor yachts of its generation without a transatlantic delivery to arrange.
A Legacy Earned on the Water
Sunseeker’s story is one of the great British industrial romances. Founded in 1969 by brothers Robert and John Braithwaite on the harbour shores of Poole, Dorset — where the English Channel sharpens the mind and salt air is a permanent condition of life — the company set out with a conviction that luxury and performance need not be mutually exclusive. From that first open-cockpit speedboat, through decades of relentless refinement and no fewer than eleven James Bond film appearances, Sunseeker grew into the global benchmark for luxury motor yachts.
The Ocean range represents the summit of that journey: flybridge yachts conceived not merely for passage-making, but for living. The 90 Ocean, which made its Asia-Pacific debut at the Singapore Yachting Festival in 2025, is the flagship of that philosophy — a yacht that delivers what Sunseeker’s own designers describe as a penthouse on the water, and means every word of it.
Volume as a Design Principle
At 27.1 metres and with a beam of over seven metres, the 90 Ocean’s proportions are immediately arresting. The upright stem bow — a deliberate departure from the raked profiles of conventional production yachts — brings interior volume forward, achieving a 20 percent increase in overall space and nearly 30 percent more deck area compared to competitors of equivalent length. In practical terms, this is a yacht that lives and moves like something considerably larger than its 90 feet suggest.
The Beach Club at the stern is the 90 Ocean’s most celebrated innovation, and rightly so. Measuring over six metres by four metres, it is defined by the revolutionary X-TEND™ sunbed system — a hydraulic platform that transforms into expansive chaise longue sunbeds at the touch of a button, bridging the space between deck and waterline with an elegance that feels genuinely novel. A built-in barbecue, dedicated watersports storage, an oversize rain shower, and a Bezenzoni gangway ladder complete an al fresco entertaining environment that rivals the pool decks of Thailand’s finest resorts.
The flybridge, 25 percent larger than those found on comparable yachts, offers its own world entirely. An optional infinity spa pool anchors the space, surrounded by generous seating and dining areas beneath a retractable carbon fibre canopy. A wet bar with ice maker, drawer refrigerators, and a glass-topped counter ensures that sundowner rituals are conducted with appropriate ceremony.
An Interior of Considered Restraint
Step inside and the 90 Ocean’s saloon confirms everything the exterior promises. Measuring a remarkable 8.8 metres in length by 5.6 metres in width, it is flooded with natural light through floor-to-ceiling windows on both sides — windows that slide open to dissolve the boundary between interior and sea air when Thailand’s warm evenings demand it. A 65-inch QLED television with customisable art display occupies one wall; lacquered deckhead panels and perimeter LED ambient lighting define the mood. Modular lounge seating, a dining table for eight, and a forward galley fully appointed with Miele appliances and a dedicated wine cooler make the saloon as functional as it is refined.
Below deck, four guest cabins — including a full-beam master suite of genuine superyacht proportions, complete with a dressing area and generous natural light — accommodate up to eight guests with the sense of space and privacy that the 90 Ocean’s volume makes possible. Two dedicated crew cabins with en suite facilities ensure that professional service operates from a position of comfort rather than compromise.
Intelligence at the Helm
The 90 Ocean’s electronics architecture is built around twin Garmin GPSMAP multi-function displays paired with Sunseeker’s proprietary CM8 integrated power management and boat monitoring system — a single touchscreen interface that commands every pump, system, and access point aboard. A Garmin Fantom open-array radar, autopilot, and CCTV docking cameras with infrared engine room and aft-platform views complete a helm station that is as confidence-inspiring on a moonlit Phang Nga approach as it is navigating the busy corridors of Phuket Yacht Haven. Starlink satellite connectivity, dual-colour underwater LED lighting, and CMC active fin stabilisers — for exceptional comfort both underway and at anchor — round out a technical package that leaves nothing to desire.
Twin MAN V12-1900 engines deliver a top speed of 26 knots and a relaxed cruising speed of 24 — sufficient to cover the 48 nautical miles from Chalong Bay to the Similan Islands in approximately two hours, arriving composed and in style.
The Thai Proposition
A brand-new 2025 Sunseeker 90 Ocean is currently available in Phuket — tropically specified, fully equipped, and priced at approximately USD 12 million. For a buyer seeking a vessel that performs equally as a private family yacht and an exceptional entertainment platform, with superyacht-grade volume at a fraction of the operational complexity, the timing and the location could hardly be more propitious.
Thailand’s waters have never rewarded ambition more generously. The 90 Ocean is the vessel with which to explore them.